Direct mail can be a great way to bring in new customers from your community. Direct mail is often very affordable and allows you to advertise directly to local customers. When creating direct mailings to send to local residents, use the guide that follows to learn a few helpful tips for creating the most effective mailings you possibly can.
Create Colorful Mailings
Multiple pieces of mail can arrive in a mailbox on any given day. When someone goes through their mail, you want to be sure that your mailing stands out from all of the other pieces of mail that someone receives. Creating a colorful mailing will allow your mailing to be eye-catching, which could cause the recipient to take a look at it.
Include Pertinent Information
When having a mailing created, be sure that it contains pertinent information that a potential consumer will need. Include the address for your business, the name of your business, and contact information for the business on the mailing. You want to be sure that the consumer has a good idea of the services or goods your business offers, as well. You could include a picture of the business, the items you sell, or a picture alluding to the services you offer.
Include a Discount Coupon
In order to get the consumers to actually come to your business, include a discount coupon on the flyer. If people know that they will save money on the goods or services you offer before they even walk into the door, it may entice them to find out more about what you have to offer. Be sure that the coupon has an expiration date so that people will have to act quickly to get the discount.
Determine a Mailing Radius
Finally, you need to determine where you want the direct mail to be sent. Determine a mailing radius for the mailings. Be sure that the addresses you choose for the direct mail is within a few miles of your business so that people can get to your business regardless of the mode of transportation available to them.
Once you have taken all of these things into consideration, you will be ready to have the mailings created. The company that prints the direct mail, can print the addresses onto the mail so that you do not have to hand write them on each piece of mail. Once the direct mail has been created, you can take it to the post office and have all of the mailings sent at one time. Contact a printing company, like Printing Express or a similar location, for more tips and info.