Online Publication Has Released Information relating To SEO Services
Search Engine Watch, an online provider of digital news has recently published an article on how to write title tags for SEO. This article goes into detail about which words will best please the search engines, and how to work them in a way that will get your website on to page on as fast as possible. While this is good all round information, the point has to be made as to whether they are encouraging black hat SEO techniques. These techniques are referred to as black hat because they are unethical and go against the rules that search engine providers have put in place.
Experimenting and seeing what works and not necessarily always following the SEO crowd. For example for many years now, I have been told onsite optimisation isn’t important any more. Really? That’s big news to me and I’d also go as far to say I think this is wrong. When working in the SEO world it can be easy to forget the point of what we do, title tags may not be the only thing you do anymore to achieve a great position within Google – but it’s still very important in telling both humans and Google robots what your page is about.
I do wonder if at some point when books were being produced if authors were told not to worry about the title of the book and that the artwork on the cover is what’s important? It is important with SEO to stay ahead of the game but I do find in this closed lip industry that SEO gurus are fantastic at repeating the same thing in 50 different ways and also when its ‘safe’ to do so. 5 years ago, the Search Engine Watch article wouldn’t be released because back then, good on page optimisation gave SEOers the competitive advantage.
What this article represents for search engine optimisers around the world is the beginning of harder times ahead. If website owners start to look into this information by themselves then they won’t feel the need to pay for SEO services and will be making it much harder for SEO companies to get any business. The great thing about professional SEO businesses is that they know exactly what works and what doesn’t on all search engines. They can analyse real time data on what people are looking for and provide customers with good quality SEO from which businesses will reap great rewards.
And now we have Social Media as a contender to effect search algorithms, to what extent socials impact will be? In certain industries I feel it will be very important but in B2B I question how soon or to what degree the effect will be. My advice, keep it simple, focus on quality over quantity and try to apply common sense to everything you do with SEO and Social Optimisation. In your spare reading time, don’t focus fully on SEO techniques, tips and tricks you may be better off reading a psychology book as after all we do what we do for people. If you focus on the end user you will do well.