Adsense And Yahoo Their Fight For Marketing Supremacy Is Going On!
Two of the greatest names in the Internet are Yahoo and Google. It’s no more surprising that competition will exist between these two giants. When Google has released its adsense campaign it began dominating the Internet but of course Yahoo won’t just permit this pass without developing one of their own. If Google has Adsense, Yahoo on its part has developed the Yahoo Publisher. But comparing the overall design of the 2 programs we will see that they’re somewhat equal in some respects.
To better understand the two programs it could be greatest that we talk about them separately.
Let us start with the infamous Adsense Program. This program is an automatic ad service that accepts small web owners to display advertisements on their own website pages in return they will receive a portion or a share of the pay-per-click revenue that Google will generate out from the Adsense. This is an additional income for website owners.
This will make the adsense appear as if it is an original component of the page. This will lead your site visitors to think that it’s a link to one of your site’s pages and would therefore click on it for extra information that they could require.
There are a few features that set Yahoo’s Publisher distinct from Google adsense and these are generally as follows:
- You won’t see the Google’s popular tagline-”Ads by Google” 2. The ad blocks used by Yahoo do not touch each other 3. Another obvious difference is the text inside a block is cut off and ends in an ellipsis.
These are only some of the prominent functions that differentiate Yahoo’s Publisher from Google’s Adsense. But contrary to Yahoo, Google needs its advertisers to refrain from using incomplete phrases and to limit the phrases to a particular number of characters per line.
In making use of Yahoo’s Publisher when you click on the ads you’re transmitted to the advertiser’s page but you’ve to pass through first an Overture server. This Overture Server by the way is Yahoo subsidiary or soon being Yahoo Search. The major function of this server is to do ad serving.
Now that you realize the features and advantages of both programs you could now decide which of these two will be more advantageous for your websites.